An inside look at how Reichert Creative launched a vibrant, conversion-driven website in under a month—allowing founder Katie to scale her second business with ease.
Reichert Creative
Custom Web Design + Website Copy Template
Entrepreneur-Friendly Website Launch
Client Case Study
intro: Big goals, big moves—let’s set the stage
Initial Challenge
client overview
Katie is a creative entrepreneur balancing two thriving businesses—one in the greeting card industry and the other, Reichert Creative, a digital marketing firm helping small businesses grow their email lists and social media presence.
Client Overview & Initial Challenges
intro: Big goals, big moves—let’s set the stage
The real issue was the lack of an efficient, stress-free framework to get her website built without derailing her daily workflow. She didn’t just need help with branding—she needed a streamlined process that made launching a second business website as easy as possible.
By implementing a structured, entrepreneur-friendly approach, Ruby Works Co.™ removed decision fatigue and turned website development into a smooth, rapid process.
Actual Problem
Katie thought the challenge was simply finding time to build a high-quality website while managing two businesses.
Surface-Level Problem
How We Solved The Real Problem
- Seamless Brand Integration: Incorporate Reichert Creative’s signature design elements (squiggly lines, chunky rainbows, and retro tones) into the website.
- Structured, Entrepreneur-Friendly Process: A step-by-step approach that kept Katie involved without overwhelming her.
- Custom Website Copy Template: Pre-built messaging frameworks to make content creation fast, efficient, and on-brand.
- Clear Site Navigation: Five strategic pages—Home, About, Services, Contact, and Links—to simplify user experience and drive conversions.
Specific Needs
- Develop a vibrant, engaging website that reflects Reichert Creative’s bold, nostalgic brand identity.Ensure a rapid launch so Reichert Creative could start attracting and converting clients right away.
- Provide a seamless process that minimized stress while delivering high-impact results.
primary Goals
Goals & Key Deliverables
Objectives: The mission: turning vision into results
— Katie Reichert, Reichert Creative
"I never feel like I have to update it. It’s a hands-off marketing vehicle for me, and it’s worked really well over the last year."
- The streamlined process allowed Reichert Creative to launch ahead of schedule, enabling Katie to start booking clients immediately.
Launch Strategy
- Developed a clean, conversion-driven website layout optimized for clarity and engagement.
- Implemented SEO best practices to enhance discoverability and long-term organic reach.
Website & Content Strategy
- Structured Web Design Process: A clear, step-by-step approach allowed Katie to stay engaged without feeling overwhelmed.Custom Website Copy Template: A strategic framework for key pages, ensuring clear, compelling messaging without the stress of writing from scratch.
- Brand Element Integration: Reichert Creative’s signature retro design elements were seamlessly woven into the site’s visuals.
Creative Direction & Website Design
- Positioned the brand as both credible and welcoming for students and parents.
- Developed compelling messaging frameworks aligned with academic standards.
Positioning & Messaging
- Defined Reichert Creative’s core brand identity, ensuring it felt distinct yet aligned with Katie’s personal style.
- Strategically positioned Reichert Creative as a go-to resource for small businesses looking to scale through email and social media marketing.
Brand Foundation
The Step-By-Step Execution
PROCESS: A Clear & Strategic Process, Built for Momentum
The combination of a structured website layout and pre-written copy templates means Katie doesn’t need to constantly tweak or update her site. It remains an evergreen, hands-off marketing tool.
Long-Term Sustainability
With a polished, conversion-driven site, Reichert Creative quickly started attracting inbound leads—allowing Katie to grow her client base without spending extra time on marketing.
Effortless Client Attraction
Reichert Creative’s website was fully conceptualized, written, and designed in under a month—transforming an overwhelming project into a seamless, enjoyable experience.
Rapid, Hassle-Free Launch
The Wins & Why They Matter
RESULTS: Fast, functional, and built to convert
Built with growth in mind, the website gives Katie the flexibility to scale Reichert Creative without the need for constant updates or overhauls.
3. Future-Proofed Digital Presence
A strategic copy framework helped Katie develop engaging, on-brand messaging in record time, ensuring every word served a purpose in converting visitors into clients.
2. Conversion-Optimized Website Copy
A structured, step-by-step approach turned what could have been an overwhelming project into an easy, streamlined experience—allowing Katie to launch quickly without adding stress to her plate.
1. Entrepreneur-Friendly Execution
Standout Features & Strategic Wins
GEMS: The details that made this project stand out
Ruby Works Co.™ remains a trusted partner for Reichert Creative, ensuring the website remains an optimized, conversion-driven asset as Katie’s business grows.
Future Plans
The Reichert Creative website is proof that launching a second business doesn’t have to be a time-consuming struggle. With the right process, structure, and strategic execution, even the busiest entrepreneurs can launch a high-impact online presence—without the stress.
Key Takeaways
Final takeaways & what comes next
CONCLUSION: A high-impact brand, ready for what’s next
"Erin has such a fun, bubbly personality that makes the web design process more fun. I knew this combined with her work ethic would make for a smooth and successful website build."
"We put the front-end work in together to establish the copy and website structure so now I don't feel like I have to keep updating and changing things like I had in the past."
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