Website for Rapid Sales Conversion: Mindfulness & Peak Performance Coaching
How Victoria's website closed 3 clients during it's first 48 hours online
When Victoria initially approached Ruby Works Co. for support, she planned to use a template for her coaching business’s website but found herself in need of a more customized and professional solution. Especially now that she was launching a new offer - application prep for LA’s most prestigious private schools. With a significant speaking engagement approaching, she needed a compelling online presence to leverage this opportunity and secure clients, aiming for rapid sales conversion.
Initial Challenge
Victoria, a seasoned entrepreneur, is the founder of Mindfulness & Peak Performance Coaching. Her business focuses on helping students achieve academic success and personal growth through mindfulness and performance strategies.
Client Overview
Introduction
[August 9th, 2024]
As of August 2024, 100% of Victoria’s students were accepted into their top-choice private high schools. This success is directly linked to the website we developed, which attracts and converts highly qualified leads. By aligning the website with the specific needs of her target audience, Victoria is able to consistently attract clients whose needs perfectly match her services, enabling her to deliver exceptional results.
Exciting Updates
- A 6-page custom web design including home, about, services, and three individual sales pages.
- Custom copywriting template to ensure consistent and engaging content.
- Delivered on a strict timeline to maximize the impact of her speaking engagement and drive rapid sales conversion for the application prep season.
Specific Needs
- Launch a professional, industry-specific website before Victoria's speaking engagement.
- Create a website that resonates with both of her target audiences, and showcases her expertise.
Primary Goals
Objectives
Actual Problem
Surface-Level Problem
Approach
"It is a huge relief knowing that this website will actually generate leads in an industry that is notoriously difficult
due to the services being a huge investment on the consumer's part. The customer journey Erin designed for my brand is solid and is industry appropriate, without being 'salesy'.
Authenticity is very important in coaching, and the essence of my personality shines through every single aspect of the website."
- Victoria, Mindfulness & Peak Performance Coaching
- Executed a timely launch, ensuring the website was live the day before Victoria’s speaking engagement.
- Implemented a plan to drive traffic to the new website, leveraging the event to attract clients and achieve rapid sales conversion.
6. Launch Strategy:
- Utilized social proof and testimonials to build credibility and support rapid sales conversion.
- Created content that was easily digestible yet comprehensive, appealing to both younger and older audiences.
5. Marketing Strategy:
- Developed clear and engaging messaging that conveyed Victoria’s expertise and the transformative impact of her coaching.
- Designed a visually appealing, intuitive website layout that highlighted key services, unique approach and social proof.
- Ensured the layout was intuitive and the visual content was skimmable yet impactful.
4. Creative Direction & Brand Design:
3. Brand Communication:
- Positioned the brand as both credible and welcoming, speaking directly to the concerns and curiosities of both audiences.
2. Brand Positioning:
- Defined Victoria’s brand essence, unique selling points, and target audience.
- Emphasized her blend of logic and spirituality for a holistic approach.
1. Brand's Core
Step-by-Step Process for Rapid Sales Conversion
Launched the website in less than 3 weeks
Results
Secured 3 clients within 48 hours of launch
Generated $1500 in sales from the first 6 visitors
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“After working with Erin at Ruby Works my services essentially market themselves, which frees up a lot of my time. I have so much more credibility now, and it has given my personal brand a personality!!
- Victoria, Mindfulness & Peak Performance Coaching
In addition to sales, I receive a lot of compliments on my website! Oh, and I generated $1500 of sales from the first 6 visitors on my website- less than 48 hours after it went live. Talk about a return on investment!"
- The intuitive layout of the service pages which limited distractions and allowed readers to quickly understand the services available.
- The blend of logic and spirituality in the content, creating trust and buy-in from the audience, leading to rapid sales conversion.
- Copy execution: The copy template prompted Victoria to step back and develop her own copy with the consumer at the forefront. Especially with higher ticket sales, anticipatory copy and effective design are extremely important for conversion.
My Favorite Parts
Future Plans
- Clear communication and transparency throughout the project build trust and ease any client anxieties, ultimately contributing to rapid sales conversion.
- Custom, professional web design can significantly impact client acquisition and business success, leading to rapid sales conversion.
Lessons Learned
Conclusion
"It has been a huge relief to have a website that does the leg work with prospective clients before I even meet them!
- Victoria, Mindfulness & Peak Performance Coaching
It has made the sales process so much easier."
Contact Ruby Works and book a discovery call to learn more about how we can help you shine to your full potential!
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