Transform your brand with
Strategic Copy & Content That Drives Real Results
Ruby Works Co.® helps brands grow through strategic website copy, SEO-driven content, and email marketing that builds engaged audiences and drives measurable business outcomes.
Where story meets strategy, and content becomes a growth engine.
About Ruby Works Co.®
Your vision, powered by
strategy & storytelling
By combining strategic messaging, search-informed content planning, and conversion-focused copywriting, Ruby Works Co.® helps brands launch and scale.
Here’s a snapshot of what my clients have achieved:
- Closed three clients within 48 hours of site launch
- Generated 426 organic inquiries in one year
- Launched a completely new site in under a month
- Gained over 100 new client requests in 8 months
With Ruby Works Co.®, you’re not just getting a partner, you’re getting measurable growth and impact.
Let’s bring your vision to life and build a brand that works as hard as you do.
Email Marketing
Content Writing
Website Copy
Clear, conversion-focused website messaging designed to guide visitors from curiosity to confident decision. Ruby Works Co.® develops strategic page structure, messaging clarity, and SEO-informed copy that helps businesses communicate their value while supporting measurable growth.
SEO & Keyword Strategy
Email Marketing
Content Writing
Website Copy
Effective search visibility begins with understanding how your audience looks for solutions. Ruby Works Co.® conducts keyword research and search analysis to identify content opportunities that increase discoverability, strengthen organic traffic, and support long-term brand visibility.
SEO & Keyword Strategy
Email Marketing
Content Writing
Website Copy
Strategic content helps businesses build authority while creating consistent entry points for new audiences. Ruby Works Co.® produces search-informed articles, educational resources, and lead-generation content that supports discoverability and reinforces expertise.
SEO & Keyword Strategy
Email Marketing
Content Writing
Website Copy
Email remains one of the most powerful tools for maintaining audience relationships. Ruby Works Co.® develops thoughtful email messaging and campaign strategies designed to nurture engagement, strengthen trust, and support ongoing business growth.
SEO & Keyword Strategy
In-house Services
What exactly does a marketing partner do?
LET’S BREAK IT DOWN
— Sara, Owner of Maven + Grace Salon
"After being in business for 20 years and solely building off of word of mouth, I was skeptical how much business we would get. We have grown our business exponentially. Erin is so incredibly knowledgeable, authentic and so fun to work with. I can’t recommend her enough!"
"Hiring Ruby Works was a no-brainer. As a 2x business owner, finding a designer who meets you where you are and guides you forward is essential."
- Madrona Piper, Founder Bitely Media
— Trish Alkaitis, CEO of Dr. Alkaitis Organics
“Working with Erin was an absolute dream—her professionalism, kindness, and thoughtful oversight made the entire process enjoyable. This was a true team effort involving multiple people with different perspectives, opinions, and time zones—no easy feat to manage. Erin handled it all with remarkable ease, calm, and grace.”
"The level of service Erin at Ruby Works Co. provides is unmatched. I am so happy to have a beautiful, engaging website that functions perfectly, and I can't believe how quickly she created it all."
- KATIE REICHERT, FOUNDER REICHERT CREATIVE
"Erin made a process that I was dreading for months feel really simple, seamless, and fun. In turn, creating something that was better than anything I could’ve come up with by myself"
- Natasha Marks, Artist
“I’ve worked with several different web designers and Erin is my favorite! I can fully trust that she will bring my vision to life.”
- JAYCIE, Owner of THE JAYCIE COLLECTIVE
"As someone who struggles with writing, having Erin put all the puzzle pieces together made this process stress-free.”
- Lizetta Solarik, VKS Architects
“Erin created and completed everything that I was hoping for in a website. I also know that if I need additional information or changes to happen to my site, I can go to her."
- Wysdom Fioravanti, Owner Fioravanti Gardens
“I have had this exact idea of what I wanted my website to say and look like for YEARS. I didn’t know how to put it together or even communicate it, Erin matched pace and brought strategy into the picture.”
- Bruce Lemon, Actor + Director
“Professional yet so approachable, and exactly who you need to be working with! I expect to see more client inquiries directly through my site, traceable traffic to my site and attracting more of the folks I want to work with.”
- Tanya White, Founder Faces by Amelia
Services Guide
Ready to ditch the cookie-cutter solutions?
Let’s get straight to the good stuff
Your business deserves more than a one-size-fits-all solution. At Ruby Works Co.®, you'll get strategic website copy, SEO-informed content, and messaging designed to turn casual visitors into engaged audiences.
Pair this with a thoughtful content strategy tailored to your goals. Whether you prefer project work or ongoing retainer support, the structure is designed to adapt to how your business grows.
And about those email threads longer than grocery receipts? Forget them.
where brands go from
Hidden Gems
TL;DR
seo sensations.
to
Hi! I'm Erin.
If my career were a headline, it would read "Start-up Marketing Manager Creates Her Own Business to Launch and Scale... Anything".
I’ve worn several marketing and operations hats over the last 10 years, which means I enjoy color coded spreadsheets and anything aesthetic. Whether it’s writing and designing websites or helping you launch something new, my clients benefit from expedited timelines, tailored 1:1 solutions, and exceptional results.
“My Essay When Viral in 2009 So Now I’m a Professional Copywriter”
“Only 19% of US Businesses are Named After Their CEO”
“#1 Special Skill is Turning Any Story into a Business or Marketing Lesson”
Other headlines include:
You know who's good at marketing? Yappers
& I'm a long-story-long Kind of Person
Meet The Founder
Meet The Founder
Concert tickets and a planner, because life’s about balance.
Last Impulse buy:
Aries Sun, dinner party host, curiosity connoisseur, competitive to a fault, leisure queen, and almost definitely reaching for a snack.
In a nutshell:
Erin Ashley Norris
Hi! I'm:
The gym with my big headphones and a 2000's playlist, the quiet hotel bar for a little main character energy, or on a neighborhood walk like I have somewhere to be (but I'm just listening to a book).
Frequents:
Taking a 7-minute detour to tell a story, only to expertly circle back like it was my plan all along.
Voted MVP of:
You know who's good at marketing? Yappers
The end
Dive deeper into the Services Guide for all the details on offerings, pricing, and processes.
Pick your next move:
Your next project starts here
While the rest of Ruby Works Co.®’s new website takes shape, now’s the perfect time to jump in. I’d love to have you along for the ride!
Currently Booking + Building
Your favorite midweek pick-me-up! This newsletter is equal parts work and play, finding joy every Wednesday.
Ready to get started? Fill out the form, share your details, and schedule a discovery call—it’s the first step!
