Explore featured projects across web, brand, and copy—along with the strategy and impact behind them
Portfolio + Case Studies
Entrepreneur-Friendly Website Launch
Marketing Services
WEBSITE & BRAND POSITIONING FOR MARKET DIFFERENTIATION
Beauty Industry
Strategy-Led Marketing During a MedSpa Acquisition
Beauty Industry
Website for Rapid Sales Conversion
Education + Coaching
Translating Legacy into Leverage: Brand Messaging + Email for Dr. Alkaitis
Organic Skincare
Salon Website Strategy That Drives Growth
Beauty Industry
Celebrating CLIENT wins
Turning data into reasons to pop champagne
Client Case Studies
— Trish Alkaitis, CEO of Dr. Alkaitis Organics
“Working with Erin was an absolute dream—her professionalism, kindness, and thoughtful oversight made the entire process enjoyable. This was a true team effort involving multiple people with different perspectives, opinions, and time zones—no easy feat to manage. Erin handled it all with remarkable ease, calm, and grace.”
— Laura, Founder of Maxwell Aesthetics
"Working with Erin was one of the best decisions I’ve made for my business. I felt truly seen and supported through every phase, and I couldn’t be happier with the final result. She’s incredibly talented—and an absolute joy to work with."
— Sara, Owner of Maven + Grace Salon
"As a small business owner, I did not fully understand the absolute necessity of having a user friendly, professional website. After being in business for 20 years and solely building off of word of mouth, I was skeptical how much business we would get. We have grown our business exponentially. Erin is so incredibly knowledgeable, authentic and so fun to work with. I can’t recommend her enough!"
- KATIE REICHERT, FOUNDER REICHERT CREATIVE
"The level of service Erin at Ruby Works Co. provides is unmatched. I am so happy to have a beautiful, engaging website that functions perfectly, and I can't believe how quickly she created it all."
- Madrona Piper, Founder Bitely Media
"Hiring Ruby Works was a no-brainer. As a 2x business owner, finding a designer who meets you where you are and guides you forward is essential."
- Bruce Lemon, Actor + Director
“I have had this exact idea of what I wanted my website to say and look like for YEARS. I didn’t know how to put it together or even communicate it, Erin matched pace and brought strategy into the picture.”
- JAYCIE, Owner of THE JAYCIE COLLECTIVE
“I’ve worked with several different web designers and Erin is my favorite! I can fully trust that she will bring my vision to life.”
- Tanya White, Founder Faces by Amelia
“Professional yet so approachable, and exactly who you need to be working with! I expect to see more client inquiries directly through my site, traceable traffic to my site and attracting more of the folks I want to work with.”
- Lizetta Solarik, VKS Architects
"As someone who struggles with writing, having Erin put all the puzzle pieces together made this process stress-free.”
- Natasha Marks, Artist
"Erin made a process that I was dreading for months feel really simple, seamless, and fun. In turn, creating something that was better than anything I could’ve come up with by myself"
- Wysdom Fioravanti, Owner Fioravanti Gardens
“Erin created and completed everything that I was hoping for in a website. I also know that if I need additional information or changes to happen to my site, I can go to her."
strategic & aesthetic
You’ll notice: clean lines, smart layouts, and every detail doing its job
You walk away with a site or brand that feels right, functions flawlessly, and connects on the first click. Plus, every project includes guidance and tools to help you stay consistent and in control post-launch.
Launch Confidently
From custom web design to high-performing copy, everything is tailored to fit—not forced to work. Every decision is anchored in what drives results, so your project isn’t just beautiful—it’s built to convert.
Build + Test
Before any creative begins, I get clear on what you're building, who it’s for, and what needs to change. This is where we align on goals, brand voice, and the strategy that will guide everything that follows.
Set the Vision
Simple, Strategic, Seamless
How Projects Flow
the Process
You bring the vision. I’ll bring it to life.
That’s the power of working with one person who sees the full picture. No back-and-forth between disconnected creatives. No extra meetings to re-explain the vision. Just smart, streamlined work that captures your voice and scales with your goals.
That’s how your brand shows up clearer, faster, and more aligned than you thought possible.
A copywriter, designer, and strategist log onto a Zoom call; it's me.
The results speak for themselves
How Ruby Works Co.™ tells your story
Case Studies
MPP Coaching
Education + Coaching
Beauty Industry
maxwell aesthetics
Organic Skincare
Dr. ALkaitis
the jaycie collective salon
Beauty Industry
Marketing Services
reichert creative
Beauty Industry
MAVEN + GRACE SALON
