Ooooh, let’s talk about artist pages! These little gems are not only a game-changer for your salon but also a powerful tool for your artists. Picture this: flawlessly formatted pages that live on your website, easily shareable on your artists’ social media bios, and guess what? Google loves the extra page views, boosting your salon’s SEO. It’s a win-win!

But wait, there’s more! Artist pages are a massive asset you can offer your artists. With a dedicated page on your salon’s website, they can showcase their skills without the hassle of creating their own website from scratch. How convenient is that?

Tips for Crafting Stellar Artist Pages:

Custom URL Magic: Make it personal! Set up the artist page URLs as something like salon.com/THEIRNAME. It adds a touch of professionalism and makes it easy for clients to find their favorite stylist’s page.

Booking Link Front and Center: When clients land on an artist’s page, make it super easy for them to book an appointment. Feature the booking link front and center, so there’s no guessing involved. Seamless booking equals happy clients!

Showcase Services and Client Photos: Highlight the artist’s top services and showcase their work with a stunning client photo gallery. This not only demonstrates their expertise but also gives potential clients a taste of what they can expect.

The Essentials of an Artist Page:

• Intro with Brief Bio and Booking Link: Give clients a glimpse into the artist’s personality and make it easy for them to book their next appointment.
• Services Highlight: Clearly outline the artist’s specialties and top services, making it easy for clients to find what they’re looking for.
• Client Photo Gallery: Show off the artist’s skills with a gallery of client photos, showcasing their expertise and creativity.
• Testimonials: Let happy clients do the talking! Include testimonials to build trust and credibility.
• Personality Section: Show off the artist’s personality and style to connect with potential clients on a deeper level.
• Salon Feature (C2A – Salon Website): Don’t forget to include a call to action directing clients back to your salon’s website for more information.

Closing Call to Action (Book Now): Finish strong with a clear call to action prompting clients to book their next appointment.

Bonus Content:

I hate to break it to you, but this stuff is essential! To truly showcase your artists and maximize your investment, gather comprehensive information and high-quality photos. Remember, these pages are not just a tool for attracting clients but also a talent retention and acquisition strategy.

Ready to elevate your salon’s online presence with killer artist pages? It’s time to showcase your artists’ skills and personality in style. Shoot me an inquiry form and we’ll design custom artist pages, while you watch your salon and staff rise to new heights!

Download my free Salon Website Checklist to learn how I structure my client websites for success.